So Black Friday, a day known for mega deals, has now turned in to Black Friday week, i.e. a week of good deals. Whilst this is great if you are looking to buy something, as you now have an entire week to make the purchase instead of one day, although the deals this year are nowhere near as good as last year but there are still some good savings to be had, this Black Friday Week is not good news for many online sellers, like me.
I have a lot of my photos on postcards, postage stamps, posters and canvas prints and sell them on a popular and well known print on demand store. Unfortunately for me this print on demand store has jumped on the Black Friday Week sales bandwagon and cut its prices for many products, including all the products that feature my photos, in a bid to win more sales.
The Black Friday Weeks deals mean that the commission I am going to get for any sales of products featuring my photos this week is going to next to nothing. I don’t sell thousands or even hundreds of my designs a week, in fact if I average three sales a day I am happy, so this reduction in price is really going to affect me.
As an example, I sold a postcard this morning and whereas I would usually get £0.16 in commission (yeah – mega money I know) I only got £0.03. So in order to get back to my £0.16 I have to sell 6 post cards! Okay, the reduced prices and the whole concept of Black Friday Week may lure in additional customers, but is it going to attract 6 times more customers than usual? And if these additional customers come to the site to buy goods are they actually going to buy products with my designs on?
I have to say that whilst I don’t mind Black Friday, i.e. one day of mega deals, I am not keen on Black Friday Week at all since this is 5 days where my commission levels are going to be through the floor and I am not going to be making anything. Unfortunately there is nothing I can do other than ride it out and wait for it to pass.
Keen photographer addicted to cameras, lenses and everything photography related. Feel free to follow me in my photography ramblings, and if you have any thoughts, comments, queries or anything else to add I would love to hear from you.