If there’s one thing I struggle to get my head around its creative product photography. I mean, the idea of product photography is to show the product being photographed at its best, to make sure it is correctly exposed and to make sure it is appropriately lit. At the end of the day the idea is photograph the product so potential customers can see exactly what they are buying before they get their wallet out and purchase the product.
Potential customers aren’t going to care about creative photos, and in my experience creative product photography actually puts off potential customers from buying the product, and taking a step back and putting myself in the shoes of a potential customer, I can see why. Creatively lighting the product is going to put some areas of the product in shadow, and the potential customers aren’t going to be able to see exactly what they are buying. Creative lighting masks the product and the sceptical customers will wonder why and buy something else instead. The chances of me buying a product based on a creative photo is slim to none, whereas the chances of me buying a product based on a photo where I can see the entire product is far higher.
It seems pretty obvious creative product photography will reduce your sales, or the chances of selling your unwanted products so I have to ask the question – why do people insist on doing it? It makes no sense to me whatsoever.
If you want to sell your product get rid of any ideas of creative product photography and keep it simple. Focus on getting the exposure right and evenly lighting the product, and use a plain and non-distracting background, and the product will sell itself. It really is that simple.
I never bother with creative product photography and I have no problems selling my unwanted products at all, and my product photography equipment (for my non creative photography) comprises:
Canon 6d camera. With its full frame sensor the image quality of this camera is awesome, and this is the reason I bought it in the first place. When I take photos of products I want the best image quality going, and this camera delivers every time. The Canon 6d is, without a doubt, the best product photography camera going.
Canon 60mm f2.8 macro lens. Macro lenses are super sharp and record excellent detail, and this is why I use one for my product photography. The Canon 100mm f2.8L IS macro lens is considered Canon’s best macro lens, but it is expensive and not worth the additional cost when the 60mm f2.8 macro lens captures all the detail needed.
Manfrotto Befree tripod. The Canon 6d and 60mm macro lens combination is lightweight and this tripod is plenty strong enough to keep the camera nice and steady for product photography, but light enough to move around the product to frame and compose the shot. The Manfrotto Befree tripod is the perfect tripod for my setup.
Continuous lights. I only ever use continuous lights (lamps with daylight balanced bulbs) for product photography as they allow me to position the lights and make sure there are no shadows before pressing the shutter button.
I don’t need any other equipment for my product photography, and I definitely don’t need to do any creative product photography to sell my unwanted products.
Keen photographer addicted to cameras, lenses and everything photography related. Feel free to follow me in my photography ramblings, and if you have any thoughts, comments, queries or anything else to add I would love to hear from you.